Two mechanisms reduce what a customer pays:

  • Vouchers - codes entered at checkout that deduct credit
  • Cart discounts - automatic rules configured under Settings → Ecommerce → Discounts

Choosing between them

Voucher code Automatic discount
Requires customer action Yes (code) No
Trackable per campaign Yes (unique codes) No
Best for Promotions, gift cards Always-on offers

Product-level sale prices are configured on each product and combine with both of the above.