Traffic analytics

The Traffic report tracks visitors and page views on your site.

What you can see

• Visitors and page views over time
• Trends that correlate with content publishing and campaigns

How to use it

• Correlate spikes with published posts, campaigns or external links
• Use it as the top of your funnel: traffic from Analytics, conversion from Orders
• For search-engine specific performance (keywords, clicks, impressions) use the SEO plugin's Search Console integration

For deeper visitor analysis (sources, devices, goals) you can connect a dedicated analytics service such as Matomo or Google Analytics via the SEO plugin's scripts insertion options.